December Promotion Ideas

National Write a Business Plan Month
Banks, accountants, financial advisers and small-business consultants should use this month-long initiative as a promotional platform. A direct mail campaign in which they send business owners tips for writing updated business
plans for the new year. In the package, include a stylus pen for “writing the plan” and a USB drive that has information on services your clients provide

Dec. 5-9 Cookie Exchange Week

Themed around the welcomed practice of holiday cookie sharing, this week presents employers with an ideal chance to show appreciation to workers.
Connect clients with gift packages of gourmet cookies and other products they can give to employees at a surprise “Cookie Social.”

Dec. 6 National Miner’s Day

Mining can be perilous work. Reward the brave, determined miners with holiday gifts like fishing reel covers, branded work gloves, work jackets, tape measures and stainless-steel thermoses.

Dec. 10-17 Human Rights Week

This week provides an excellent fundraising opportunity for nonprofits that work to advance human rights and civil liberties. They can reach out to potential donors through a holiday-themed e-blast that directs recipients to a web store that can include throw blankets, bracelets, sport bottles,
pens and even pet-themed products.

Dec. 26 Boxing Day

One of the biggest days on the English soccer calendar is Boxing Day in the U.K. Stateside, this translates into “soccer pubs” in major cities filling up with football enthusiasts keen to spend the hours watching matches and
hoisting pints. Make the most of this influx with special Boxing Day shirts featuring the establishment’s logo. 

Worldwide Food Service  Safety Month

December is a busy time for folks in the food business. Given all the customers coming in, it’s essential that culinary workers follow proven procedures for storing, preparing and serving food safely. restaurants and cafés  can implement incentive programs that reward employees for following all procedures properly. Reward items can include earbuds and mini power banks. 

Christmas Markets Throughout December, towns, churches, community centers, firehouses and schools host markets in which artisans and other local businesses come to sell their wares and promote their services. Find out what businesses are participating and pitch giveaways like lip balm and hand warmers.
Holiday Beer Releases Many microbreweries and brewpubs create
special limited-edition beers specifically for the holidays. Provide swag these sudsmakers can use to promote their offerings at bars and in-store tastings – items like coasters, glassware, bottle openers and more.

Dec 1: World AIDS Day

Help LGBT nonprofits and health organizations raise awareness and funds for the fight against HIV/AIDS. Pitch awareness bracelets, T-shirts, tote bags and mugs.

Dec. 3-10 Clerc-Gallaudet Week

Partner with organizations like the National Association of the Deaf (www.nad.org) on campaigns that fuel this week’s mission of promoting awareness and public support for issues affecting deaf people. Think long-sleeve shirts, awareness ribbons, hooded sweatshirts and hats that bear
messages advocating for fair education and equal treatment.

 

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