May Promotion Ideas

National Barbecue Month

With the weather turning mild, May is the month for kicking off barbecue season with a bang. BBQ eateries, minor league baseball teams, corporate cookouts and retailers that sell grills, patio

furniture or even camping equipment could all tap into the summer-fun theme. Provide products such as branded aprons, flying discs, logoed paper plates, sunglasses, beach balls and more.

 

National Preservation  Month

The National Trust for Historic Preservation encourages preservation-focused nonprofits and Main Street organizations to communicate how they celebrate and save historic places. Help these history buffs bring the message to their communities and raise funds through sales of bumper stickers and T-shirts that bear images of local historic structures.

 

National  Bike Month

Diverse organizations participate in this initiative that celebrates biking for fun, fitness and

transportation. Bicycling organizations, environmental groups, PTAs, police departments, health

businesses and civic groups all could hold local events related to cycling. Consider pitching items

that include sports bottles, bike bells, logoed reflective sticky dots, mountable bike lights and

bicycle seat covers.

 

National  Military  Appreciation Month

Identify businesses whose prospects and customers contain a high number of veterans, current

military members  and pro-military  individuals.  These  businesses  could be anything from service providers targeting  military/veterans to  brands  and  retailers  that sell apparel and equipment for hunting, fishing, ATVing and more.  During  the  month,  such potential clients can run  special promotions  for  military members,  veterans  and their families  -  promotions  for  which you can deliver an array  of products, from  carabiner pocket knives and caps to camo-patterned mugs, coolers and keychain flashlights.

 

May 6

Free Comic Book Day

Thousands of independent comic book stores give out free comic books to children on the first Saturday in May (www.freecomicbookday.com). Provide comic book publishers and stores with branded items they can hand out along with the books. Think character-themed temporary tattoos, stickers, posters, magic answer balls and T-shirts.

  

May 6-12

National Nurses Week

Simply put, this week is a massive opportunity. Hospitals, health networks, doctors' offices,

nursing homes - all aim to show appreciation to their dedicated nurses. Often, the biggest sales

potential lies with health systems that encompass multiple hospitals; revenue on orders, especially if the products are custom, can accelerate into six figures. Potential gift items run the gamut from stainless-steel tumblers and power banks to silicone card sleeves for smartphones.

       

May 7 - 13

National Pet Week                  

Shelters, pet stores and veterinarians can promote responsible pet ownership and their businesses with scoopers, flying discs, leashes, bandannas and waste bag dispensers (www.petweek.org).                                                      

         

May 12

Military Spouse Appreciation  Day

Observed on U.S. military posts worldwide, this day features events that recognize and thank the

spouses of men and women in uniform. Patriotically themed bracelets, watches, T-shirts and caps can serve as gifts to these dedicated partners.

 

May 19

Endangered Species Day

Help zoos, universities and nonprofits focused on animal protection educate  the  public about the importance of safeguarding endangered species. Think awareness wristbands, organic  cotton  tees, totes and  foldable  flying discs.

 

May 19

National Pizza Party Day

Both pizza chains and local shops should run promotions. Part of the fun can include giving away a select number of branded pizza cutters.

 

May 20

National Learn To Swim Day

Work with local YMCAs, swim clubs and community pools on campaigns that promote swimming and water safety (www.teachmetoswim.com). Consider towels, imprinted bracelets and goggles with branded cases.

 

 

May 25

National Wine Day

Celebrate the elixir of the grape by connecting wineries, wine bars and wine brands with branded

merchandise for special events and promotions they'll run in relation to this Thursday of imbibing. Single-bottle wine tote bags would be ideal gifts for exclusive tastings.

 

May 31

Senior Health & Fitness

An estimated 100,000 people across the U.S. will participate in this annual health and fitness event for older adults (www.fitnessday.com). Gyms, yoga studios, senior centers and association boards at 55-and-older housing developments are potential clients. Pitch water bottles, health trackers, pedometers and workout towels.

 

 

 

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